COVENTRY — Luxury vehicle manufacturer Jaguar Cars stunned the automobile industry by releasing a daring three-hour commercial featuring no car and just a naked man putting on a one-man show of the hit Broadway production Hamilton.
As part of the company's bold marketing initiative proclaiming a "new era" for the brand, Jaguar marketing executives were confident that a nude man cavorting on a theater stage singlehandedly performing all of the Hamilton roles would convince consumers to purchase new cars.
"We decided that the best way to sell cars was to make a commercial you simply can't take your eyes off of," Jaguar CEO Reginald Jag said in a statement. "Sure, there's no car in it, and we don't even make it clear we're a car company, but try and tell me you didn't watch that naked man act out Hamilton. Just try it. You can't."
The commercial, intended as an art piece to spread brand recognition and tear down harmful commercial stereotypes, took six months to film and cost an estimated $100 million. Due to its length, it is exclusively online where it can be seen by people who click through several pages to find a landing page buried deep in jaguar.com. To date, it has been viewed in full by three people. But word of mouth was reportedly strong.
"What a stupid commercial," said X user @AdCritic33. "This is for cars?"
"I guess I don't have to see Hamilton now...," posted @AaronBurr. "Gross."
One viewer, who didn't understand that Jaguar was a car company simply asked, "Where are the cats? I like cats."
At publishing time, Jaguar Cars succeeded in spreading the word about their new product. Unfortunately, no one knew what the product was, and the business was forced to declare bankruptcy.
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