NAPERVILLE, IL - One man has taken the message of Gillette's new "toxic masculinity" campaign to heart. Devin Camp saw the commercial and it caused him to perform an introspective look at his own motivations of behavior regarding manliness. One area of life he felt especially convicted was the task of snow removal.

"I've always just assumed that in our family, I would be the one to clear the driveway when we get snow," Camp said. "But after seeing the video, I decided to start breaking down the stereotypes passed down from my father and his father before him. So, this weekend, when twelve inches of snow fell, I swallowed my pride, handed my wife the snow shovel, and told her I was going to let her do it."

Camp's wife, who is three months pregnant, was surprised by the gesture but honored that her husband would be so forward-thinking as to allow her the privilege of completing a job traditionally reserved for men. "It took me an hour and a half, and I think I strained an oblique muscle, but the pride and joy I felt being married to such a noble and generous man, helped me to push through the pain."

Mr. Camp is expected to break down similar barriers regarding lawn mowing, household maintenance, and car repair.