MONROVIA, CA—For years, Naked Juice has marketed its juices and smoothies as a healthier alternative to other fruit juices on the market. But the popular juice brand was never able to make much headway in the Christian market due to its "immodest" branding as a totally naked beverage.
All that's changing with Naked's new line of more modest beverages, under its "Fig Leaf" label.
"Now, instead of a totally Naked juice, you can get a beverage adorned in the appropriate amount of clothing, and no less," said a Naked Juice representative. "From flavors like Baggy Shirt Berry and Ankle-Length Apricot to Side-Hug Smoothie and Modesty Machine, you'll be both energized and inspired to live a more pure lifestyle before the Lord."
"The same great taste you love—now with 30% less chance of making you stumble," he added.
In order to promote the new Christian label, Naked is running a promotional: mail in 7 Fig Leaf bottle caps and you'll receive a copy of I Kissed Dating Goodbye absolutely free.