NORCROSS, GA — Following the public relations disaster Cracker Barrel experienced this week after it introduced its new logo, popular restaurant chain Waffle House unveiled a successful strategy of just keeping everything the same forever.
The 24-hour breakfast chain sought to avoid the same backlash Cracker Barrel suffered by simply not ever changing any of its branding, products, or decor, and instead maintaining everything exactly as it has been since 1955.
"We're never going to be different," said Waffle House CEO Joe Rogers III. "Other restaurants may feel pressure to change the way they look, come up with new logos, or occasionally wipe crumbs and grease off the tables, but at Waffle House, we pledge that our customers will never have to deal with that type of jarring change."
While many popular brands have fallen to the temptation to update their looks and products to keep pace with the modern world, Waffle House expressed its commitment to providing the same environment and services that its customers have always known. "There's no reason to try to reinvent the wheel here," Rogers continued. "We know what we are. Our customers know what we are. When you want to eat a stack of pancakes, a pile of bacon, and some grits at 2 A.M. while watching a live fight between some transients who wandered over from the truck stop, Waffle House has been — and always will be — the place to go."
At publishing time, Waffle House had issued a follow-up statement promising that even the oil used in the fryers of its locations would never, ever be changed.
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