Overcorrection? Cracker Barrel Adds Confederate Flag To Logo And Changes Name To 'The South Will Rise Again'

U.S. · Aug 27, 2025 · BabylonBee.com
Image for article: Overcorrection? Cracker Barrel Adds Confederate Flag To Logo And Changes Name To 'The South Will Rise Again'

LEBANON, TN — Questions continue to swirl over whether perhaps Cracker Barrel went too far overcorrecting as it unveiled a logo featuring a Confederate flag and the new name "The South Will Rise Again."

While the public had roundly criticized the initial, modern logo update, many felt that displaying the battle flag of the Confederacy perhaps was a bit too much of a step backwards.

"We apologize for our overly hasty, modern remake and hope our new mascot, now named Robert E. Lee, will smooth things over," said the company in a statement. "We have listened to our customers and turned the clock back - way back, to the good ol' times of Dixie Land. Come on in and enjoy our all-new "Stonewall Jackson Platter" and "Confederate Combo". You'll feel like you're right back on the plantation."

Customers have responded favorably to some new dishes like the "'Gettysburg Grits" but overall felt like the rebranding had gone overboard. "I'm just not sure about how they replaced all the decorations with statues of J.E.B. Stuart," said local man Roger Samuelson. "And employing actual slaves? I think they may have overdone it."

At publishing time, Cracker Barrel had reversed course again and changed their name to "Black Lives Matter Barrel."


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