U.S. — The Folgers Coffee Company was honored on Friday after being chosen by consumers as the best coffee to dump out and then use the container to store random screws.
A report in Good Housekeeping revealed that Folgers beat out leading competitors Maxwell House, Dunkin', and even Yuban as the #1 coffee to be thrown out so that the plastic tub it came in can be used to store spare screws from assorted DIY projects.
Mark Smucker, CEO of J.M. Smucker, which owns Folgers, said, "Though we kind of wish people liked the coffee, we are grateful people at least like our containers. It really is a one-of-a-kind plastic tub to put random screws in. I have two in my garage, myself. Full of screws, of course. Not coffee."
Folgers moved away from the classic steel can in favor of a plastic AromaSeal canister back in 2003, in large part because customers complained about the loud rattle from storing random screws in a metal container. The risky gambit paid off, as Folgers reported increased sales, even if no one was drinking the coffee.
"When I need to store screws, I always go to Folgers, because I hate their coffee," said Dustin Trench of Charleston, SC. "It takes me forever to empty a Yuban container because I love Yuban. Mmm, Yuban."
In light of the recent news, Folgers announced plans to stop making coffee and focus only on their lucrative screw container business.
A quantum physicist interviews for the job of a lifetime at a modern university — but does he have what it takes to survive a flurry of DEI questions?
