U.S. — Late-night host Jimmy Kimmel has officially signed an endorsement deal with Midol.
Kimmel stated that the endorsement was a no-brainer, as nothing has worked as well for his PMS and period symptoms.
"The cramping, the bloating - Midol works for all of it," said Kimmel. "I am proof-positive that there are no PMS symptoms that two capsules of Midol and a weighted blanket can't fix. When it's that time, I go for the name I can trust. I go for Midol."
Midol executives were thrilled to score the endorsement, stating it was a very natural partnership. "This wasn't about celebrity influence. It was about finding someone who embodied the product," said CEO Lacy Barnes. "There were actually several late-night hosts in the running - Colbert, Oliver, Stewart. No one else though quite captured the need for PMS relief like Jimmy. Seeing his pain and anguish, it really speaks to the power of Midol."
At publishing time, Midol had abruptly decided to part ways with Kimmel as he ne longer needed Midol due to reaching menopause.
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